NewsLetters for Web Directories
Are you a WordPress Directory Developer? If you’re reading this newsletter, there’s a 1 in 4 chance that you are. According to our 2012 annual survey, about 25% of our visitors are managing their a directory for themselves or on behalf of a client. Read on to find out more about NewsLetter strategies for Web Directories.
In today’s market we continue our series on services that directory managers are providing to listing ownes. In this article we will talk about NewsLetters.
As a directory manager you are probably running at least two NewsLetters.
First and foremost you probably have a page for directory visitors where you invite them to join a list 1, a NewsLetter where they can find out about new listings on the directory.
Second you probably have a page where you invite listing owners to join list 2, a NewsLetter to find out about developments related to the directory.
In the next sections I will be discussing both list 1 and 2 and will refer to them accordingly.
Get to know your Listing Owners
The best best outcome you can hope for with List 2, your newsletter for listing owners, is that lsiting owners take your email, open it, and find it valuable enough to keep reading it on a regular basis.
If you are currently using a [email protected] address for your list 2, consider switching. It is really great if you can sign every newsletter
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